So, you’ve just created a fantastic online store. Congratulations! You’ve chosen the hottest products, created an eye-catching website, and are now waiting for the money to start rolling in.
However, your outcomes to date have been mediocre at best.
Establishing sustainable tactics to enhance e-commerce sales comes after setting up an e-commerce store and getting it up and operating successfully.
Making more money online doesn’t have to be tough. It does not necessitate a lot of effort on your part. When it comes to increasing money, it’s usually a collection of minor tactics working together.
Boost your e-commerce sales with these 13 strategies that won’t take up too much of your time.
Create a mailing list.
This is a large one to start with. Sure, building an email list for your e-commerce company may seem difficult at first, but there are various ways to do it without having to reinvent the wheel.
Make your signup forms for email newsletters.
Do you want to increase the size of your e-commerce mailing list? Use the Getsitecontrol form builder to create an online form. There’s no need to whip out your debit card.
Start right away
The more devoted your consumers become, the more important it is for your firm to accomplish the following tasks:
Those that are already interested in your products are the ones you’re retargeting with your ads again.
You’ll be able to send out promos without paying for social media ads because you’ll have permission to do so.
You’re opening the door for others to join your cause.
E-mail marketing is effective because clients choose to opt in rather than be targeted by paid advertisements. Additionally, you have complete control over your email list, as opposed to social media platforms, which you don’t own yourself. For nearly a full day last year, both Instagram and Facebook were unavailable.
Read More: Lead Generation importance in 2022
For online retailers, popups are one of the most effective ways to create an email list. You can make them appear just after a consumer has spent a given length of time on your page, or after they have scrolled to a certain point to avoid becoming bothersome.
Because you don’t want to scare away potential clients who are just taking a look around your store.
Take a look at this slide-in form, which appears once a visitor has scrolled over halfway down the page:
Signup form for a furniture e-commerce store to improve sales
For example, instead of using this form, you could use this one:
Ecommerce sales increased quickly thanks to the introduction of a floating opt-in bar.
Getsitecontrol’s email subscription popup builder makes it easy to duplicate the slide-in and floating bars shown above.
Checkbox for accepting cookies
You may also use an opt-in checkbox throughout the checkout process to establish an email list. Compared to a pop-up, this is far less obtrusive.
Furthermore, the customer who is about to check out is already interested and is about to purchase from you. Since they’re already giving you their email address to place an order, why not ask whether you can add them to your mailing list? Incentives such as a 10% discount for opting in will encourage customers to complete their transaction, resulting in an additional subscriber for your list.
Instead of putting placeholder text like ‘Sign Up,’ optimize your call-to-action button when creating opt-in forms. While CTA buttons are only a minor part of your store’s overall design, they can have a huge impact if used properly! This is already more action-oriented and successful than simply changing “Sign Up” to “Get Started.”
Create an effective email marketing plan.
Once you’ve built a mailing list, the logical next step is to include it in your overall marketing plan.
For the most part, it’s not the best use of your list to send the same information to everyone on it every week because that won’t be as useful to everyone.
Instead, segment your audience based on the things they’ve purchased from you in the past. To what extent do they want to be contacted via email for promotional purposes?
Your email list provider can help you apply these and other customizations. You could, for example, include checkbox options when asking visitors to confirm their subscription to obtain an understanding of:
Which product categories do they prefer from your store?
How do they want to be contacted about promotions
Exactly how did they find out about your business
Sending newsletters and promotions to a segmented subscriber list makes sense since it allows you to personalize the content for each recipient. Your audience will be more engaged with your brand and stay subscribed if you personalize it for them.
Utilize scarcity strategies to your advantage.
Scarcity is the ultimate adrenaline rush.
Visitors will be more willing to buy from you now because they don’t know if your products will be accessible at this price (or available at all!) in the future if they appear to be in limited supply or if a sale is only available for a limited period.
An online furniture business using scarcity as a marketing strategy is an excellent example.
Using scarcity in your e-commerce sales can be done in several ways:
Organize one-day-only sales
When you’re having a sale, put a countdown timer on your website.
Show ‘just x left’ on your products
Create a sense of urgency by making certain items scarce in certain sizes.
You can raise your click-through rate by 14% while also doubling your sales by implementing scarcity in your email marketing campaigns. To take advantage of the offer, simply place a Getsitecontrol sticky bar at the top of selected web pages with a short message and/or a discount code.
Encourage your clients to buy more products from you.
You may do a happy dance when a customer adds an item to their shopping basket.
… Alternatively, you might try to improve your revenue by upselling your site users.
Using the upselling strategy of “You may also like”
Upsells and renewals account for 70-95 percent of the money generated by online retailers who provide them. That’s a significant amount of revenue you’re missing out on if you don’t use this strategy.
Furthermore, selling to existing consumers is 5 times easier than attracting new ones. Making the most of your current consumers is easy with upsells.
Incorporating popups to offer your customers a better, more expensive item (or a related item) when they add an item from the same category to their shopping cart is one of the simplest ways to implement upsells.
5th, make your store mobile-friendly
People enjoy buying on their mobile devices, and this is becoming increasingly popular. According to Statista, mobile will account for 44.7% of US e-commerce sales in 2019, up from 39.6% in 2018.
Despite this, individuals aren’t buying anything when they shop on their mobile devices. Desktop conversion rates were 3,91% last year, while mobile conversion rates were 1,61%. Oh my goodness! So, what precisely does this mean?
Even though mobile shopping is becoming more popular, not enough e-commerce companies are making it easy for customers to buy using their mobile devices. As a result, many potential revenue streams are squandered.
Make your website user-friendly for all platforms if you want more sales. Pop-ups should be mobile-friendly, too.
Increase the number of people who know about your brand.
IMPROVE YOUR BRAND VALUE AND PERFORMANCE
Brand recognition has a significant impact on sales, repeat business, and even search engine optimization (SEO).
The more individuals who are familiar with (and trust in) your company’s name, the more sales you will see.
Focus on quality to raise consumer awareness of your brand.
Don’t overlook paid advertising and be active on social media while also creating high-quality content and considering influencer collaborations.
CEO of LonSafko.com, Lon Safko
Have a presence in as many places as possible.
All of your pages should be optimized for search engines, with relevant, high-quality text and photos that have been thoroughly scrutinized.
You must be active on Facebook, Twitter, Instagram, and/or Pinterest, depending on your product.
Utilize all available avenues to direct potential customers to your e-commerce site.
founder of Greenwood Consulting and e-commerce manager for HealthPost New Zealand, Jason Greenwood
Increase the authority and affinity of your brand.
CEO of Brandish Insights, Josh Braaten, discusses the importance of raising awareness.
For the most part, businesses are in a constant state of competition to secure favorable conversion conditions.
EYStudios CEO Eric Yonge
Use all of your digital marketing efforts to drive traffic to your site, but once there, make sure that adding items to the cart is as simple as possible. The more buttons or steps people have to go through to complete the checkout process, the more likely it is that they will abandon their shopping carts.
Maintain contact with your audience by creating and using email lists and email marketing
PLAN AND IMPLEMENT YOUR EMAIL MARKETING STRATEGY, FROM START TO FINISH.
Become a master of email marketing by building a large email list.
Periscope, Facebook, and Instagram are fads, but your email list is something you own forever.
The chance and responsibility you’ve been given are not to be taken lightly.
Too many people either don’t do it at all or do it poorly.
No, it isn’t complicated, and GDPR didn’t put an end to it.
Utilize it to foster a bond with your clients.
Growing your email list with quality leads should be your number one priority, in my opinion.
Online retailers are frequently subject to Facebook and Google policy changes, which could leave you worse off if the adjustments are made.
Because your email list belongs to you, no policy change will be able to prevent you from communicating with your consumers directly by email in the future.
Having a list of appropriate leads on your email list has the added benefit of encouraging repeat purchases.
The ability to contact customers personally to drive repeat purchases is more vital than ever in a world where price competition is the norm.
Qualified email leads, on the other hand, allow you to send abandoned cart emails to them.
As a result, you lose less money on sales that don’t go through, and you also have the opportunity to make more upsells.
Don’t only use your email list for promotions and sales; put it to good use.
Inform and entertain your consumers by showing them what goes on behind the scenes of your business.
It’s a long-term investment that never fails to pay off.
Attempt to increase your email list’s size organically, and sell more frequently to that list’s members.
For online businesses looking to boost sales, email marketing holds the key.
Most businesses currently have muddled email systems with outdated subscriber lists and shoddy follow-up procedures.
Taking charge of your email marketing is essential if you want to retain more of your current clients.
To begin, create segments on your lists so that you can deliver targeted messages to certain members of your audience.
Workflows should also be created that adapt to the subscriber’s actions.
Your email list has considerable sway.
Increase your revenue by utilizing it.
Email! I know I’m being slanted here, but
Send your customers relevant emails frequently.
So take advantage of the fact that they’ve chosen to engage with you because they enjoy your stuff.
Set up email automation funnels and specific product mailings with a service like SmartrMail, and you’ll see a rise in personalized engagement.
Engage with your clients on social media platforms where they are.
USE FACEBOOK ADVERTISING TO DRIVE TRAFFIC TO YOUR WEBSITE
There are several strategies to get new clients into your store and keep them coming back to spend more.
According to Adweek, Facebook Ads in e-commerce generate a 152% return on investment on average and are the most important source of e-commerce orders from social media.
Online firms are missing out on valuable exposure if they do not advertise on this channel.
The best thing is that creating and launching campaigns that drive sales is now easier than ever with solutions like Vantage which specialize in Facebook advertisements for e-commerce.
Leads who have demonstrated their intent will vanish if they don’t have it.
However, it’s critical that everything, including the advertising sets, is set up correctly.
As I like to refer to it, use what I call the “ad stack approach.” This strategy emphasizes segmenting each visitor according to their e-commerce store behavior, such as activities they do or don’t take, and then displaying the most relevant message to them at just the perfect time.
Use bespoke audiences, inclusions, and exclusions instead of Facebook’s algorithm to target your ads. This way, you can show an ad based on who is interested in it.